In this CSI+ Meet the Member Interview, we’re joined by Donna Bruce Managing Director of Northern Lights.
What do you do at your company and in what circumstances would I come to you for something?
“As the MD I’m responsible for directing the strategy and roadmap for success, ensuring our focus, operations and performance align with our business objectives. We have been manufacturing decorative lighting for over 35 years and have built a brand and facility that has the capability and skill set to supply not just lighting but also most things that involve metal i.e. screens, bar gantries, balustrading etc. We collaborate with designers and operators to bring their visions to life.”
What’s the biggest misconception people have about your position?
“A lot of MD’s operate behind the scenes with a more “hands off” approach. It’s quite the opposite for me. Our business and industry is based on collaboration and partnerships, both internally and externally. You’ll often find me visiting clients, hosting factory tours at our 38000 square foot facility and assisting with trouble shooting complex projects. Taking this approach allows me to keep up to date with what our customers are looking for and we can better structure our business and continue to collaborate with clients to bring their visions to reality.”
Has your company got any upcoming projects / events / exciting news that you can talk about?
“We have so many exciting things happening this year – unfortunately most I can’t mention just yet. We’re working with a huge global player on a project currently being built in Germany. We also have a transformative internal project due to be delivered in Spring which marks a pivotal point for us as we celebrate 37 years of heritage in 2024!”
What behavior or personality trait do you most attribute your success to, and why?
“I would say belief! Belief in our people, in our business model and the belief that our approach is unique and niche. We don’t approach our customers with the intention of just asking them to purchase from us. We approach them wanting to collaborate with them, understand the project and the entire aesthetic they would like to achieve. If products that we already show on our website suit the project, great, if they don’t we can create it specifically for you. We have an extensive facility and pride ourselves on being genuine British manufacturers hence whether its a simple wall light, a 10m feature or a bar gantry we can find a solution.”
What’s one thing most people don’t know about you?
“Whilst I was growing up, my parents decided to emigrate to Florida to allow myself and my sister to experience a different way of life. We lived there for 6 years and it was truly amazing and something that I’m still thankful for to this day, not many British kids can say they lived in Florida for a while.”
Do you specialise in a particular type of product? What makes it different to competitors?
“Our approach and offering is different. We have the ability and resource to supply our own ranges, bespoke products, large lighting pieces, along with metalwork features, and we can offer products in high volumes at competitive prices suitable for bedroom roll outs. We are a collaborative supplier and manufacturer.”
What role does sustainability play in your company? How do you incorporate environmentally friendly practices and materials?
“We all have a role to play in protecting our planet. When budgets allow we keep as much of the manufacturing of a project under one roof, sourcing as many components as possible within a 60 mile radius which ultimately reduces our carbon footprint. Since 2017 we’ve achieved zero to landfill with our partner Veolia for our waste management. We have installed energy efficient lighting throughout our premises. The next step we are taking is exploring more circular materials that can be utilised within our facility.”
Thanks for a great interview Donna Bruce!
